Jack Daniel's is a brand of Tennessee whiskey that is produced by the Jack Daniel Distillery in Lynchburg, Tennessee. It is named after its founder, Jasper Newton "Jack" Daniel, and is one of the most popular and widely recognized whiskey brands in the world. It is known for its unique charcoal mellowing process, which gives the whiskey its smooth and distinctive flavor. Jack Daniel's offers a range of whiskey options, including their classic Old No. 7, as well as their flavored variations such as Tennessee Honey and Tennessee Fire.